In any website the most important thing to consider is
the user experience and this fully depends on the page performance. So the page
performance and user experience are very much related to each other. The
biggest factor that affects page performance is the page load time. Now
question rises that what is page load time- “Page load time is the time duration between the request sent to the
server by clicking the link and displaying the content from the webpage.” Except this page load time affects so
many crucial factors of a website like user experience, page views and
conversion rate.
More than 25 percent visitors leave the website if it
takes more than 4 seconds to display the page. Now we can assume that how significant
is to consider the page load time. And
this is more important for mobile users as 76 percent mobile users leave the
website if the website take more than 5 seconds to load. The Page load time is must
to consider for eCommerce websites
because it is like a shop and if a shopkeeper takes time then then the costumer
will go to the other shop. Now you would be thinking that what should be the
page load time for a website then according to Google discovery the website
should not take more than 0.4 seconds to load any content.
https://moz.com/blog/15-tips-to-speed-up-your-website
What are the factors responsible to increase page load time-
Now the question
comes that what are the reasons which are responsible for the increased page
load time. So the factors that affect
website’s page load time are
1. Poor web hosting service
2. The bandwidth being stolen
3. Too many plugins and widgets
4. Too many Ads
5. Incompatible multimedia
6. Large Page Size
Except these reasons there are many things which are more
common to increase the page load time. But there are some solutions that could
be applied to decrease page load time-
1. Image optimization- Images on any website should be optimized and there are so many ways to optimize images which are described below-
(a) Format Selection- Format
of any image should be selected according to priority like if we want a quality
image then JPG images should be used. And if image needs text, signs, logos,
illustration then use PNG. And BMPS and TIFFS should be given the least
priority.
(b) Proper Sizing- It
is a well known thing that more page size takes more time so the size of the
page should be less and this can be achieved by decreasing the image size.
(c) Compression- The
best way to decrease the size of any image is to compress the image.
(d) Use Tools- If
we talk about WordPress then we can make use of tools like EWWW Image Optimizer, CW Image Optimizer,
Lazy Load and WP Smush. These tools will be the simplest way to optimize
images.
(e) Use Plugins- For
word press, there some plug-ins are available like JPEG Reducer and Radical
Image Optimization Tool (RIOT), Smashit.
2. Optimize Coding-
CSS, HTML, java script code and delivery- ideal page size of a page used to be
30 kb but at this time a website includes
graphics, content, images, code so this is not possible to keep the page
size 30kb. The popularity of CSS and JavaScript makes the page size more than
30 kb. So the CSS and JAVA script should be minified. For word press use tools Autoptimize, Better
WordPress Minify and the world’s favorite, W3 Total Cache.
3. Optimize Database- There are so many things in CMS of any
website like unnecessary content and garbage. Garbage that includes Comments in
the spam queue, Unapproved comments, Post revisions, Trashed items such as
posts and pages.
4. Switch to Managed Hosting- It
includes optimization of various things like-
(1) Performance optimization –
compression, code minification, server-side caching, etc.
(2) Leverage Browser Caching - With the help of this feature when
the page is saved in the cache memory then if the user requests for the same
page then the page will be displayed in lesser time than expected.
(3) Content Optimization- Content
optimization includes optimization of images, control garbage etc.
(4) Regular Software Updates
(5) Database Optimization
(6) Content Delivery Network
(7) Lightweight And Speed Optimized Server
(8) Reduce Redirects
(5)AMP
Pages- AMP mean accelerated mobile pages. It is the simplest way
to reduce page load time. Google has
also announced that websites having AMP pages will have a rank boost in Feb
2016 for more information read here.
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