Showing posts with label Search Engine Optimization. Show all posts

1. Click through-rate (CTR) can simply be defined as the ratio of users who click on a specific link to the total no of users who vi...







1. Click through-rate (CTR) can simply be defined as the ratio of users who click on a specific link to the total no of users who view the page. Besides, it can also be defined as how much crowd your link or ad is gathering that will ultimately lead them to the heavenly crafted website of yours.
If we were to talk about how well it functions for our website is as baseless as it can get.

E.g. If we include more frequently used keywords in our website, then it will ultimately increase the chances of our website to appear on top because it will increase our search engine result page and SERP is nothing but the listing of results in accordance with what the end-user is looking for and the remaining job is done by Google (or any other search engine) itself.

The conclusion is as simple. It gets higher the CTR means higher the SERP and that will show website the path of resurrection.

2. Click through-rate (CTR) as we have already defined is nothing but a factor that tells about how
good our website is functioning and that factor my friend works in favor of you by sorting our website in accordance with the CTR points.

A study tells that pages that overcome the barrier of average organic CTR are far more likely to be listed among the top four results.

3. To achieve the goal of an optimized site we might need to turn that CTR into our way and that
can only be possible if we are to make some tweaks and turns in the combination of keywords that we have incorporated in our website.

So, what you need to do is to try to make the headlines of the content more user friendly, more
dynamic and above all most handsome looking ever so as to make sure that people will go bats hit crazy over it.

4. Doesn't engagement ring a bell to you, No? Well of course it does! Just like normal engagements make sure your website marries with the end-user and try to put a ring full of affection on his finger just so he won't be available towards any other website and we can record his/her dedication towards our website by simple analyzing the daily, weekly and monthly active users. The better the engagement (bond) between the user and website the better will be the chances fornboth of them to grow and nourish together.

5. Suppose some of the content that is appearing on your website is far more relevant to user needs than the remaining others then you sir definitely are a lucky winner because search engines may enlist that specific content on top even when your website is not visible on page 1. So, as to simplify the task for the search engine the high CTR and SERP comes to his rescue by
analysing the average time spent on the site.

6. By observing the DAU, WAU, MAU and so on, you can tell exactly how popular is your website
among the users and if they want to share the link of your website, Bingo!

Just as we share pictures on Facebook, Linkedin, GooglePlus and other social media platforms suppose the link of your website to be forwarded in the same way and just imagine how many views it can impart to your website.

More no. of views = More no. of clicks = Success!

  "KAMYABI AAPKE KADAM CHOOMEGI!"
Tauseef Azhar 0 Comments

As you all know that everything is digital now. People become more socialize and most of the high-level work is done online. With the digit...

As you all know that everything is digital now. People become more socialize and most of the high-level work is done online. With the digitalization of the world, the study material, career trainings, teaching programs, technical courses have become more digitalize. Among all these, a technical course for IT, for website improvement and for getting rank on Google, has developed and has been grasped faster all over the world that is Search Engine Optimization.


5 Reasons Why You Should Consider Picking Up SEO Training
5 Reasons Why You Should Consider Picking Up SEO Training

SEO course is best according to career perspective. With the increasing demand of SEO in IT field, this course is highly recommended for bouncing up your career. I am not only giving you one but five reasons that why you should consider choosing up SEO training as your career objective.

1.    The demand is strong and growing

There are so many jobs in the world according to different fields, but search engine optimization is in high demand and growing faster among the youth. Most IT companies preferred to give jobs for SEO field and finding the best suitable SEO expert for their business marketing who is well skilled and trained.

2.    The pay is fantastic

The job in the search industry can be unbelievably beneficial. As you see above point that SEO is really in demand and industries are hunting for skilled persons for their company. They are ready to paying highly to skilled persons for their business marketing and generating leads. You should go for SEO training to increase your salary and get better pay package.

3.    You don’t need a college degree for that

Almost all the industries want extremely skilled employees for search engine optimization. They don’t consider any degree certificate or any other graduate or postgraduate for that. In this course, you only need to know skills, techniques, and new tactics for the SEO.

4.    You can be your own boss

With SEO course, you can start up your own business and can become a boss of your own company. With these skills, you don’t need to work under any person. Because, SEO is so much in demand today, one can manage to open up own business and start working independently.

5.    The skills are portable and global

Digital marketing training includes social media marketing, SEO, ORM and Email Marketing and various other modules, that can be handled from any place in the world. You don’t need to sit on a single chair for hours to do your work, you can manage your work from anywhere. You don’t need to meet your clients frequently, you can even discuss your work via call or chat. You can go for trip or tour on vacations or other any days and still you can manage your work there, you just only need a laptop or internet connection.

The most interesting point of this job is you will never get bored with this. You will always get to learn more about the online industry and market. You will always find yourself connected to the world with social media and social sites. You must get SEO training for your perfect and better future.
Tauseef Azhar 0 Comments

URL renaming and rewriting can be one of the easiest and fastest ways to improve the search rankings and usability of your site. Many web o...

URL renaming and rewriting can be one of the easiest and fastest ways to improve the search rankings and usability of your site. Many web organizations spend lots of hours on thinking over the best domain for themselves and for their clients. There are so many basics points that to look forward before purchasing the domain name. Those are:

  • Relevant and appropriate domain name
  • Sounds professional yet distinctive
  • Easy to spell, remember and read over the mobile
  • Looks good on business cards
  • Available as dot-com
How To Perform Url Renaming & Rewriting
How To Perform Url Renaming & Rewriting


After that all, they spend lots of money to purchase the one domain they really want. They go through all that trouble with the domain name but neglect all the URL’s elements after the domain name.

There is a technique called URL renaming or rewriting that can turn unattractive URLs into good ones without a lot more expenses on the domain name. In this article, we will explain you about that technique.

URL Rewriting


URL rewriting allows you to completely separate the URL from the resource. Most websites include variables in their URLs that explain the site what information to show the user. That would be so typical because, in that kind of structure, the URL is not at all memorable.

http://www.foods.com/show_a_product.php?product_id=5

Besides this, a much cleaner and shorter URL is easy to read and remember.

http://www.foods.com/products/5/

URL Rewriting Platforms and Tools


For URL renaming or rewriting, there are several platforms and tools online that provide you complete services. These tools help you to convert long dynamic URLs into short and static search engine friendly URLs. Some easy tools or platforms are:




  • Smallseotools.com
  • Webconfs.com
  • Seochat.com
  • Generateit.net
  • Theseotools.net

    • How to Rewrite URLs

    You can rewrite URL on a website depends on the web server. Those who are using Apache, then it would be quite easy to them because usually, Apache comes with the installed URL rewriting module mod_rewrite.

    First, we need to create a text document called “.htaccess” to contain our rules. It must be named exactly and placed in the root directory of the server. There may already be a .htaccess file, we should edit that rather than overwrite it. That .htaccess file is a configuration file for the server. The server will throw errors if there are any errors in the file. Before transferring that file to the server using FTP make sure of using ASCII code rather than Binary.

    The Rewrite Rule line has 5 parts:

    RewriteEngine on #Turn on the rewriting engine
    RewriteRule ^foods/?$ foods_info_01_02_2010.php [NC, L] #Handle request for “foods”

    • Rewrite Rule: Tells Apache that this refers to a single RewriteRule.
    • ^/foods/?$: This is a pattern. The server will check the complete site to see if this pattern matches with any URL’s request.
    • Foods_info_01_02_2010.php: It’s a substitution. Apache will use this URL instead of requested URL if the pattern above matches the request.
    • [NC, L]: These are flags that tell Apache to how to perform the rule. NC flag tells Apache that this rule should be case-sensitive and L flag tells that not to use any more rules if this one is used.
    • #handle request for “foods”: This is just a comment.

    These are the simple methods of rewriting a URL.

    Friendly URLs

    Follow simple common rules for friendly URL, given below:



  • Separate words with hyphens rather than underscore in the URL.
  • Use lowercase character because mostly people search in lowercase.
  • Turn punctuation such as dots and commas into hyphens.
  • Remove apostrophes and parentheses.


    • With this article, I am sure you have come to know what is exactly URL rewriting and how can you add this to your site. Basically, this would help you to improve your website’ ranking and appeal to search engines and customers respectively. We have tried our best to explain you some basic rules and provide the technical details for implementing it to your site. Please give your precious review about it.
    Tauseef Azhar 0 Comments

    Ten Reasons Why Everyone Is Learning Digital Marketing These Days! There is no doubt that the digital marketing is on the rise. With...

    Ten Reasons Why Everyone Is Learning Digital Marketing These Days!
    Ten Reasons Why Everyone Is Learning Digital Marketing These Days!


    There is no doubt that the digital marketing is on the rise. With the increase of social media, digital marketing course and techniques are increasing day by day. There are huge demands for digital marketing skills in this competitive world. Companies and brands are focusing more on digital marketing. The landscape of marketing has changed with the increase of internet population in India. Because of these, there is a lot of career scope for a new generation in digital marketing. That’s why everyone is leaning towards digital marketing course. Here are some more reasons why everyone is learning digital marketing these days, have a look below.

    Digital Marketing is in Demand

    Digital marketing industry has grown amazingly last year. Everyone wants their website to be on top ranking in SERPs. Digital marketing is in high demand now because India has become more socialize and Internet marketing has gone widen. In future, digital marketing will have great career opportunities.

    Digital Marketing Roles are Increasing

    Digital marketing is now hiring digital marketing professionals constantly. It’s time to keep up with the growth of digital marketing. There are so many roles in the digital marketing industry, and those roles are increasing day by day with the increase of digital marketing techniques. The global freelance community is also rising with the requirement of skilled digital marketers.

    Digital Marketing Will Continue to Evolve

    There are many techniques that will evolve and reinvent in digital marketing. So, those who are going to learn digital marketing strategies they will learn much more about new techniques of digital marketing in future.

    Digital Marketing is The Future of Marketing

    If you have any doubt with this statement, let me know you that it is a big truth. Marketing is incomplete without digital marketing in future because people consumes more digital media and are so much connected with the social world. So, social media marketing is a great way to gather most of the traffics and customers through the digital world.

    Demands for Digital Marketing Skills

    As mentioned earlier that digital marketing is in high demand and in the top 5 professions to look out. That means marketing industry is realizing the importance of digital marketing in India. With the popularity of this profession, the more skilled and professional digital marketing persons will be in demand in future.

    Digital Marketing Gets You Better Pay and Position

    From the above points, it’s widely known that there is a lot more demands in digital marketing in future. Therefore highly skilled people in this profession will get high salary and position. Digital marketing helps you directly connect with your customers or clients, communicate with them and generate leads and sales. The company wants marketers that can generate sales for them, so with the skills in digital marketing, you can get better placed for higher package and position.

    Opens Up Wide Variety of Job Prospects

    If you think there is not that much career scope in Digital Marketing then you are completely wrong. There are so many areas in this field to look forward. It’s not just only marketing, it has more than this like Social Media Marketing, Search Engine Optimization, Content Writing, Copy Writing, Online Advertising, CRO and Inbound Marketing, etc.

    Affordable and High Returning

    Digital Marketing course is very affordable than comparison to a regular two years MBA course or any marketing course. Moreover, after learning Digital Marketing you will be more skilled, knowledgeable and have more job prospects and better pay packages.

    You Can Start Your Own Business

    One of the most important benefits of Digital Marketing in a career is that you can start your own business in that or work independently. If you are working in an organization, you can get projects as freelancing and can make more sales. There is so much scope for a freelancer and for those who want to start their own business in Digital Marketing.

    Marketing Strategy Incomplete Without Digital Marketing Strategy

    Today only physical marketing is not just enough for generating sales because now competitions are getting tougher on the internet and on social media. For that digital marketing has become essential for high business sales.

    These all are the main reason why Digital Marketing is so important now, and why everyone is learning Digital Marketing these days. For better future and high pay packages, you must go for the Digital Marketing course. There are plenty of examples of those persons who have got hired on high pay package with their Digital marketing skills.
    Tauseef Azhar 0 Comments

    How Can I Get Started With Link Building In Off Page Seo   Search engine optimization techniques are increasing day by day with new ...


    How Can I Get Started With Link Building In Off Page Seo
    How Can I Get Started With Link Building In Off Page Seo

     Search engine optimization techniques are increasing day by day with new innovations. People may not know all tactics and strategies that much. Off page SEO is as much important as on page SEO. In off page SEO, linking building is an important factor. The more you generate links for a webpage the faster you can get rank on search engine. People who don’t know much about off page link building, can get started with some link building techniques given below:

    Anchor Text

    Link anchor text is an important factor for link building. If a page has dozens of internal links with the right keywords, that page will have a very good probability of ranking for the targeted keywords in the anchor text. A web page should not have so many anchor texts with same exact keywords for all your backlinks. Google will not recommend these for good ranking. So use different anchor texts as much as possible for your backlinks.

    For example, 30% of targeted keywords, 30% of phrase matching mix keywords, 30% of anchor text keywords like click here, know more and read more etc. and 10% of URL of the webpage.

    No-follow and Do-follow Links

    The no-follow attribute is added for not to pass the reputation of that web page to the linked web page. When the no-follow link is not present that means it is a do-follow link and that web page passes its reputation to your linked web page. So that’s why no-follow links are not much useful for off page SEO. You should try to get do-follow backlinks for your web pages for getting a higher ranking.

    Building do-follow links is not that easy. You need to do so many blog posting and commenting for getting a do-follow link. Forum posting is also a good option for getting do-follow links. So you should have to make a proper strategy for that.

    Similar Blog and Website

    You can get backlinks from reputed blogs and websites those are similar to your website. A fitness blog will never link to a clothing blog. So you should always try to get backlinks from niche blogs or websites similar to your web page.

    Don’t Do Black Hat SEO

    Black hat SEO is a procedure of getting access of backlinks for your web page in very short period of time. But this process works earlier not now. Getting thousands of backlinks to your website is like a suicide. These backlinks’ quality is very poor and search engine knows which backlinks are natural and which are not. These backlinks are mostly from spams websites. So better avoid black hat SEO and low-quality backlinks to your web pages.

    Social Media and Rich Content

    Google always give priority to quality content to its searches. Quality content is always shared more. So try to make your content meaningful, keyword-rich and soulful that attracts everyone to read and share your content.

    For your content posting, you need to socialize your website. Make a blog and social accounts on social media sites so that you can connect maximum with your users. Post quality content relevant to your website so the maximum user will see and share your content. Compelling content increases the chance of getting a higher ranking. On social media, try to provide high values to your followers or viewers and provide useful content so that they can trust on your web page and would like to share your post.

    So in the conclusion, I want to say that you must create quality content and use targeted keywords. Keep updated your website with new contents, select good keywords, and always try to get do-follow links for your webpage. More you present on social media with compelling content, the more traffic you will get on your page. There are a lot more strategies for link building such as bookmarking submission, ad posting etc. to get ranking in search engine.
    Tauseef Azhar 0 Comments

    Search Engine Optimization is today an essential part of any online marketing strategies. It has become very significant to rank your s...


    Search Engine Optimization is today an essential part of any online marketing strategies. It has become very significant to rank your site higher in Google SERP. The benefits of ranking your site higher in search engine are immense. The top search position holders receive loads of organic traffic. It results in humongous amount of conversions and leads. Everyone desires a lot of product sales and profit in their online businesses. All this can be performed solely with the help of Search Engine Optimization. Now we will discuss in detail about various benefits of SEO:

    1.    Boon for business reach and branding
    SEO is a big boon for those who want to sell their products online. The higher your search ranking higher will be the reach of your business. Also keep in mind that many people search multiple queries. I.e. fire once and then edit their search query again. You have to rank on all these modified search terms. This is because the more user saws your impressions in various search queries, the more chances of him clicking and visiting your site and buying the product. 

    2.    Makes your Business credible
    Your business position in SERP makes your business more and more credible. Many of the users don’t realize it, but they are actually treating your site as a better choice for their work, if your business appears in the top spot of the Google. This is because a tip position in the SERP ensures users that your business is valuable according to Google.   
       
    3.    Bring loads and loads of Targeted traffic
    Once you have completed the keyword research and decided upon the targeted keywords, you are done. A rank on a target keyword will eventually drive lots of convertible traffic to your website.

    4.    Best Return On Investment (ROI)
    The ratio of returns to the amount of efforts you put in SEO is very high as compared to offline marketing. This statement is also true for all other forms of internet marketing. If you rank higher in the SERP, than half battle is even won before it starts.

    5.    Delve into the mind of customers through insights
    The amount of traffic visiting your site is a great resource for you to perform analysis on it. This complete data can be watch over and analyzed in Google analytics. The results of the analysis must be included on your site with all possible changes implemented.

    Conclusion:
    It is crystal clear from above information that Search Engine optimization is of primary importance for any of the online businesses. Next time you should definitely include SEO into your digital marketing strategy mandatorily. For advanced SEO training keep visiting our blog.
    Tauseef Azhar 0 Comments
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