Advanced On-Page SEO Technique 2015

As the battle for achieving good results in SERPs getting complex. New concepts keep evolving to make SEO better.

Keyword usage: Keyword and kewyword phrase is the basic of SEO. They need to be used smartly and optimally. So if it is not used properly or over used can put the site in the scoop of spamming. Below image will help you in understanding how to use the keyword

Term frequency- inverse: TF-IDF doesn't calculate how repeatedly a keyword occurs. It calculates the relevance of keyword phrase by analyzing it to the density of a term in a large set of documents.

Synonyms and close variant:  It means instead of sticking to a specific keyword, Use natural language and synonyms  for better SEO. Even google itself claims that 70 % of searches  is based on synonyms

An example is the query cat pics, which can mean the same thing as:

• Cat Photos   • Pictures of Cats   • Cat Pictures   • Kitten Photos   • Cat Photographs

On the other hand, the query Cat Motion Picture means something else entirely, and it's important for search engines to know the difference.

So the conclusion is used variants and synonyms to boost your visibility.

Page segemenation: It basically means how you’re placing your content and key words on a web page. We all know, web pages are divided into various partitions like headers, footer and side bars. So always place your content and keywords in mind, body instead of other location such as side bars.

Few recommended tips for good on –page optimization.

1.      Keyword research forms your base

2.      Research around topics and themes

3.      When crafting your content, answer as many questions as you can

4.      Use natural language and variations

5.      Place your important content in the most important sections

6.      Structure your content appropriately

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