20 Myths About SEO

Search Engine Optimization is a technique that worked for many and has boosted the searches without fail. From the last few years, the search engines (Google, Bing, Yandex and Baidu) that have affected the SEO marketing have brought in many new changes. This has brought into focus the need of careful SEO done by the executives. This has also given rise to the myths pertaining to search engine optimization. The SEO companies need to be very careful while doing optimization and stray themselves from the myths that have prevailed at the time. To do this, 20 myths about SEO are listed below.

1.      Once Done the SEO: This is one of the major misconceptions that once you have done SEO and ruled the search engines, you will always rule for that matter. Search engine optimization is a continuous process. You need to do it regular so that you rule without fail. 

2.      Blackhat Link Building Still Works: Long time ago, blackhat techniques worked like a charm but after the panda and penguin updates those techniques are useless. White-hat link building is something that you should continue doing without fail. 

3.      All You Need is the Google Registration: Some believe that registration with Google is an essential factor for SEO. Only when you register yourself with Google, will you rank higher. That’s not so, all you need is the organic search on the search engines and you can rank higher without getting yourself registered. 

4.      Keyword Targeting has become Irrelevant: With Google’s Hummingbird update, one of the myths that have proliferated is that using keywords as the tactic is irrelevant. Even today, you need to use the keywords.

5.      Site Maps will Boost the Searches: Many people give much importance to the site maps and believe that it will boost their searches. But actuality differs a bit. It really doesn’t affect your searches, the only factor that you should keep in mind is that it helps in letting the Google crawl easily through the website.

6.      Link Building over Content: Link building has been a technique that helps a lot in increasing the ranking, but you can’t choose it over content. Both need to be balanced while you keep a strong eye on the quality content.

7.      Paid Search is the Way: This one of the biggest myths amongst people. It is not necessary that paid search techniques increase your searches and bring traffic to the website.

8.      SEO is not Important: Some even consider that SEO is not even important. Truth is, one should not rely on such information. SEO is a strategy that all businesses need today.

9.      Ranking is not that Important: SEO is done and did not even focus on ranking, should not be considered. Ranking has played a crucial role in gathering the traffic and converting the prospects into leads. 

10.  Fresh Content is All What is Needed: Much stress has been laid on the fresh content. But this actually implies that new, updated and full content is what is needed.

11.  Meta Tags are Vital: Search engines are capable enough to find what the site is all about. For this purpose, one doesn’t need meta tags.

12.  Bad Links, No Indexing: Google can detect the bad links and it lowers the rank of the website, but it never removes the website from the index. 

13.  IT People can Take Care of SEO: Some people believe that IT people can take care of SEO. But all you need is a SEO company for this work. 

14.  .com Ranks Better: While having a domain name, some people suggest to have the .com domain as it will rank higher, but it’s the right techniques that you need.

15.  Title Tags can be taken Lightly: Title Tags are very important as people notice it first before landing up on the website.

16.  Backlinks are Always Needed: Backlinks are not always needed. They usually end in low authority sites and good return is not always expected.

17.  Keyword Optimization is the Way: Today keyword optimization is not that works, but rather the user intent behind their searches.

18.  More Pages, Better Ranking: This is not true, it’s not the pages that increase the credibility and performance of the website.

19.  SEO and Inbound Marketing have No Connection: The fact is contrary to this, inbound marketing and SEO have a strong connection amongst itself.

20.  Responsive Web Designing is Irrelevant: SEO is responsive web designing friendly, one should consider this as well while considering the SEO techniques.