The 5 Essential Pillars Of SEO in 2015

The 5 Essential Pillars Of SEO

The 5 pillars of SEO (Search Engine Optimization) structure are embedded in a tactical and comprehensive approach to SEO, placed within an incorporated online marketing strategy. It concentrates on audience development and brand reach. Lets discuss in detail about the 5 pillars of SEO.

5 pillars of SEO are:

Pillar  1 –Technical SEO: As search engines require highly accessible websites it can index and crawl, technical SEO is a locale where search engine provides momentous support, including:

·       A devoted Webmaster assistance & knowledge centers

·       The Webmaster Central forum

·       The Webmaster Central Blog

·       Google Webmasters YouTube channel

·       Matt Cutts

·       Google Webmaster Tools

Technical SEO also includes:

·       Indexation

·       Speed

·       Rich Snippets (micro data)

·       Information ar4chitechture

·       Google & Bing Webmaster tools

Pillar 2 – User Experience (UX, UI): User experience is a necessary pillar of SEO, developing an accessible website with users in mind makes it hassle-free for customers to retrieve content, navigate, and stick longer to your website. It includes:

·       Responsive Designs

·       Image & Video driven content  

Pillar 3 – Public Relations: Public Relation is still enormously pertinent and arguably the most efficient way to promote your company name or brand to its focused audience. Conventional media has grown up and taken on web form ongoing with influencer outreach and engagement.   

 

Pillar 4 – CMS & Outreach: Developing a website that provides a high-end user friendly experience with professional and technically profound SEO is not sufficient for Google success. Developing and crafting high quality content that aligns with your brand’s service and product is the next step. 

Pillar 5 – Social Media: Social Media is the last and a vital pillar of search engine optimization. People spend more and more time on social media platforms, whether it’s Twitter, Facebook, Google+, Pinterest, Vine, etc. and this is where we more and more discover and engage and promote brands. When you sync social media with your SEO strategy, don’t forget to think about your own website as well as the different channels. Make your online content so great that people couldn't resist themselves to share it.

Keep these 5 pillars of SEO in mind, and be sure to repeatedly evaluate your presentation with your analytics.

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