Hello Folks! Hope you all are doing
well!
Are you new to the Google
Analytics? Want to learn how would it work for your website? Here is everything
you want to know about the email
tracking in Google analytics.
Google Analytics is one of the
biggest platforms today to track how effectively any email campaign is working.
With email marketing taking high flight in the current age, it has become the
need for almost all businesses to grow their business through the email
marketing campaigns. Any growth is useful and valuable when it is measured,
unless then it is of no use. So this email campaigning growth needs to be
tracked well and systematically. And to lend its support in the most accessible
way Google introduced Google Analytics which is a free web analytics. It’s easy
to follow up with Google analytics and all the email tracking can be done with
proper recording and reports. In order to make the Analytics work, you need a
few Javascript code lines. This bunch of code is provided by Google and is
unique for each website. It’s necessary in order to generate statistics on the
page containing it.
Here is the step by step procedure
for you to learn the email tracking in Google Analytics.
Ø The First Step: First
of all, you need to have a is a Google account. Sign in to your Google account
and set up the Google analytic email tracking campaign. You can do it by
filling up the URL
building form.
Ø The Second Step:
As soon as you have landed on the URL building page, you need to fill the given
form.
In
the first step of form, put the URL
of your website.
Now
comes the second step. Below is an image suggesting how I have filled the form
for the illustration purpose.
Image
Fill
up the second step.
·
Campaign
Source: Campaign source is a variable that separates you from
others. Each campaigner has a different campaign source which would lead the
entire campaign. I have used “Digital Marketing Academy”. Now when I will
examine the statistics, I will see only Digital Marketing Academy email
campaigns related data.
·
Campaign
Medium: Campaign medium is the advertising medium. The
channel you will be using is email, so I would suggest you to keep the channel
medium as ‘email’. I have used ‘blog’ as
my campaign medium since it is fulfilling my purpose.
·
·
Campaign
Term:
You need to put some keyword terms in it which you must have been using. It is
not mandatory to fill campaign term. You can operate your analytics without the
campaign term as well.
·
Campaign
Content: It is a brief content that differentiate your
advertising from others. It is also not mandatory to fill campaign content. You
can operate and work well on your analytics without the campaign content.
·
Campaign
Name:
Campaign Name is really essential to fill in, since it gives an identity to
your campaign. I have filled “Google Analytic Tutorial” since my campaign is to
take you through the guide to Google Analytics. You should fill it according to
your suitability. Make sure you have carefully filled the campaign name as it
will represent your campaign.
As soon as you have filled the
entire form, click on the ‘Generate URL” button and your URL will be created.
Now when you will send any message, the recipients will receive a ‘Linked Text’
and a ‘Linked URL’ in the mail. When they will click on the linked URL, their
blowers will open the landing page that you have linked.
Each visit by the users is
recognized by the Google Analytics since you have placed in the Javascript code
into the HTML code of the landing page. And this is what that allows the Google
Analytics to generate and gather the statistics of your page. In the end you
will get the detailed data of the track of emails that you have sent to promote
your business. So this was all about learnings of ‘email tracking in Google
Analytics’, but before you leave, here is some more important information that
you must read as well.
Other
Important Terms
·
Linked
Text: It is the text that will appear to the recipient
when he will receive your mail.
·
Linked
URL: It is the URL that you have inserted and will work
as the landing page the recipient will click on the link provided in the mail.
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